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MELAB - Stewardship

Notes from Previous Meetings

March 2012 (Founding MELAB Meeting)
Participating Organizations: Audubon Missouri, Boeing, Girl Scouts of NE KS & NW MO, Kansas City Environmental Education Network (KCEEN), Lincoln University, Missouri Botanical Garden Earthways, Missouri Coalition for the Environment (MCE), Missouri Department of Conservation (MDC), Department of Elementary and Secondary Education (DESE), Missouri Environmental Education Association (MEEA), Missouri Prairie Foundation (MPF), MO Project WET, Missouri Recycling Association (MORA), Missouri River Relief (MRR), Missouri Votes Conservation (MVC), National Park Service (NPS), City of Springfield, St. Louis County Health Department, University of Missouri Sustainability, U.S. Forest Service (USFS),Washington University Inst for School Partnership.

Workgroups
Participants listed issues of concern for their groups.  The issues were grouped under 6 more general headings:

Workgroups were started for #1, #3, #4 and #5 together and #6 based on preferences expressed by participants. Workgroups were re-numbered 1, 2, 3 and 4
Stewardship
Need –value and understanding of Missouri’s natural resources and landscapes, knowledge of human impact, motivation to take action
Expected Outcomes – sustainability, wise use and no waste; more protected, present restored landscapes and natural resources; more environmentally literate citizenry; more Missourians involved in environmental actions
Measurable Results – memberships in conservation organizations; donations to conservation efforts; acres restored or protected; participants in programs; assessment (need adult….); pro-environmental legislation
Plan Notes – find/leverage existing federal funds; outreach events and programming; tax write-offs for donations to conservation organizations; tracking participation, membership; we all work together and are proud of our natural resources and state and citizens so we value experiences – add # impacted to all; do our outcomes/results/plans/ still fit the name?; cause and effect? How to educate to show how bad we already are but then make it digestible as to how to be involved; how to value that info through kids >> value how they learn and incorporate that using gaming, social media

Marketing
Need – consistent message, emphasis on inter-connectedness of economy, health, education and quality of life, a message that answers the question “so what”
Outcomes – people want to fix the problems of the environment
Measurable Results –
Plan – what resources are available

November 2012
Stewardship & Marketing Groups (combined at Nov 2012 meeting)

Vision – To Encourage all Missourians to participate in the outdoors and increase knowledge and connection to resource meanings to create the desire to become stewards

original marketing need: consistent message, emphasis on inter-connectedness of economy, health, education and quality of life, a message that answers the question “so what”

original stewardship need: value and understanding of Missouri’s natural resources and landscapes, knowledge of human impact, motivation to take action
Goals Brainstorming 
Marketing 

Stewardship

Goal 1: Encourage people (all) to actively participates in our environmental education project activity and take ownership to make change toward stewardship
Strategy 1: Form partnerships with common goals – networks
Strategy 2: Gathering information and programs and consolidate
Strategy 3: Develop clearinghouse
Goal 2: Encourage all EE organizations to have a common voice for stewardship and environmental literacy in our political process as well as schools
Strategy 1: Facilitate discussions and thoughts (among organizations) to draw their own conclusions toward stewardship

March 2013

Stewardship explored the idea of some kind of report card, identified possible measures and data sources, including the Department of Health website, and identified the need for someone to gather data and do some correlations, also talked about coordinating or tracking stewardship programs in some way

Vision – To Encourage all Missourians to participate in the outdoors and increase knowledge and connection to resource meanings to create the desire to become stewards

Missouri Stewardship Group Agenda

 

March 2014

Use Smart Chart to Understand a Campaign

1. Program Decisions
Broad Goal – change in recycling culture in education institutions (Mizzou as Model)
First Measurable Step – establish baseline data and engage new students in different practices
Decision Maker – the students

2. Context
Internal Scan of Organization (Mizzou)
Assets – system in place, supportive community, media access
Challenges – budget, messaging, resistance from staff
External Scan
Assets – city recycling program, existing competitions
Challenges – current culture
Define Your Position (frame, fortify and amplify, or reframe) – fortify and amplify

3. Strategic Choices
Audiences 1. new students, 2. existing students, 3. staff and faculty
Readiness  1. sharing knowledge, 2. building will, 3. building will
Core Concerns 1. fitting in, 2. saving $, 3. common vision
Barrier 1. difference in culture, 2. apathy, too little time, 3. apathy
Theme 1. values, 2. values, 3. values
Message 1. Recycling is the norm, 2. Recycling Revolution, 3. Setting a Good Example
Messengers 1. peers, 2. local celebs, 3. higher ups

4. Communication Activities
Tactics 1. social media, summer welcome, 2. social media, 3. staff advisory board
Timeline 1. summer welcome, midnight BBQ, 2. every other workweek da, tables at student center, 3. MU Info, Staff Appreciation Days
Responsible Person 1. Sust. Office, 2. Sust Office, 3.Sust Office
Budget 1. $0 2. $0,  3. $50

5. Measurements of Success
Outputs – positive press, people wanting to volunteer
Outcomes -  Increase in recycling, decrease in solid waste costs

May 2015
Goal 1. Identify and assist recycling “champions”, especially in rural communities
Plan
a. identify champions
Linn – there is a kid who is trying to get things going  - Angie and Jo Ann will get more info
Students at MU who are involved in recycling might help with identifying folks in their home towns who could be champions – Alicia will explore this
Reeds Spring – there is someone who worked with the schools to get things going – Jo Ann
b. assist them
find successful models – Purdy – who and how did it get going? Angie?
other towns – will waste haulers know? can Angie find out
put a list of best practices and ideas together – see examples below
use a public building like a school, courthouse, or store parking lot as a central collection spot once or twice a month
engage schools, churches and other civic or social organizations
use messaging that emphasizes the essentially American nature of recycling to counter negative preconceptions
            Jan, Angie, and Jo Ann will do some research in the next 3 months to fill in all the blanks in this outline

Goal 2. Have more schools sign up for the Keep America Beautiful (KAB) Recycle Bowl
The Recycle Bowl is a competition to see which group can recycle the most between October 15 and November 15. There is a school division, a community division and a district provision. Schools can compete to be the best in their state and win recognition and a prize. In addition to total recyclables, there is recognition of waste reduction and food scrap collection. There is also an open division for schools that just want to try things out.

2013 – Parkville
2014 – Cole R-V Eugene  (central MO) – 6 schools in the district
2015 – Goal 12 schools
2020 – Goal over 100 schools

Plan
1. Survey principals at participating schools – early June – Jan will put it on survey monkey after group provides feedback, and will track down the emails of participating principasl. Angie will see if MORA can send out the survey to schools. Jan offered to ask MEEA board if MEEA can give a free school membership to participants. Find out if MORA can provide a small token of appreciation for answering the survey.

 

2. Craft an engaging email message using information from survey – mid June – Jan will draft something for group to provide feedback on. Goal is to give them a heads up about the contest in the fall, to outline benefits of participation, to ask them to consider participating and to give them info (the website) where they can find out more.

3. Develop a list of principals or districts to contact  - mid June – Everyone will send Jan names of schools, principals, districts and teachers who would be good candidates for participation in the Recycle Bowl. Jan will use this to compile a list of contact emails.

4. Send out email to list in mid to late June. Can Angie do this from MORA and include an offer to assist with getting help locally?

5. Find prizes, cash or items, to sweeten the pot for participants. Kevin, Jan, Angie, who else?

6. Send out email (updated) again in September to remind principals that contest is coming up. Ask them to let us know if they are thinking of participating.

7. Follow up in October?

 

Agenda for November 14, 2013 Meeting

Goal: Begin Developing a Marketing Plan for Stewardship

As you are able and as time permits, go register on Smart Chart at www.smartchart.org
Smart Chart is an interactive on-line platform for non-profits to help them develop marketing plans. It requires step-by-step planning so that marketing decisions are based on a well-thought out foundation –
1. Program Decisions – Broad Goal, Objective (Specific, Measurable, Attainable, Realistic, Time-bound), Decision Maker
2. Context – Internal Scan, External Scan, Defining Organization’s Position
3. Strategic Choices – Audience Target, Audience Readiness, Core Concerns, Theme, Message, Messengers
4. Communications Activities – Tactics, Timeline, Assignments, Budget
5. Measurements of Success – Outputs, Outcomes
6. Reality Check

HOMEWORK: It will be helpful if you pick a small marketing project for your organization and begin working through the program. It might take 1 or 2 hours depending on your background knowledge. This “homework” would enable you to make more headway when we get together as a group. The benefit for you is it might help you generate new ideas for your own organization.

MEETING WORK: At the meeting, members of the stewardship group should pair up, with each pair taking on a SINGLE specific stewardship activity and begin developing a plan for reaching a SINGLE specific audience. It will be helpful if at least one person of the pair has a laptop on which to work, but I will provide a hard copy worksheet as well. It is unlikely that any group will finish their planning at this meeting, but each pair should be able to identify some productive ways to proceed.  Pairs should work for about 90 minutes, than report out within the group and identify assignments (if any) group members are willing to complete before the next meeting. Please provide a list of these to Jan!

Categories of Environmental Stewardship – there can be overlap between these categories.


PERSONAL STEWARDSHIP
Personal stewardship is individual actions taken to change one’s own relationship with the environment. Examples include:
  • recycling or other activities to reduce waste
  • biking, walking, using public transport instead of driving
  • reducing energy use by turning down the thermostat
  • water efficient landscaping
  • spending time outdoors and inviting others to spend time outdoors
  • participating in a clean-up or similar activity in a community or park
  • setting an example at work, church or school or with an organization
  • choosing a job or starting a business for environmental reasons
  • other

INTELLECTUAL STEWARDSHP
Intellectual stewardship is seeking out environmental information and experiences, developing a coherent understanding of environmental issues, and working to understand the basis of one’s own and other’s beliefs and viewpoints about these issues. Examples include:

  • visiting parks, nature centers and museums and learning about the resource from displays, interpreters, and the resource itself
  • attending presentations or workshops or taking courses to learn more about issues
  • reading and studying to comprehend the scientific arguments for the causes of environmental problems
  • learning how to distinguish among different sources of information
  • engaging in (non-judgmental) conversations with other’s about their environmental beliefs
  • other

ECONOMIC STEWARDSHIP
Economic stewardship is making environmentally responsible purchases or donating money to support the environment. Examples include:

  • purchasing an efficient car
  • purchasing a house with a small footprint
  • purchasing local and/or organic foods
  • choosing not to buy something
  • joining or donating to an environmental organization
  • other

CIVIC STEWARDSHIP
Civic stewardship is engaging in public activities in support of environmental causes or regulations. Examples include:

  • considering the environment in voting decisions
  • lobbying or testifying  before commissions, councils or politicians
  • campaigning for environmentally-friendly laws or candidates
  • joining, taking a leadership role in, or starting an environmental organization
  • reporting violations of environmental laws
  • other

 

May 10, 2018

  1. Jenny Grabner – jennyg@moriver.org
  2. Kevin Lohraff – kevin.lohraff@mdc.mo.gov
  3. Jill Hollowell – jhollowell@meramecregion.org
  4. Laurie Duncan – lduncan@springfieldmo.com
  5. Jo Ann Dennings - ja.mora1@outlook.com
  6. Makia Hoormann – makiahoormann@gmail.com

Tasks
Reach Out  to Districts; schools with recycling programs in rural areas

  1. Jill will obtain a list of schools from SWMD – who recycles? Rural areas only. By September
  2. Kevin will reach out to MDC Education Consultants about recycling efforts in rural schools and will share the Stewardship Model he has
  3. Jenny will contact DESE and MU Extension Farm to School staff about rural schools effective ways to recognize schools– June
  4. Lori will check with the Missouri Municipal League about recycling efforts in rural areas and helping to get the word out  via social media
  5. Joanne – marketing of schools selected (for recognition) through FB, newspapers, Boone County Journals (?), id SWAG, press ploada (?) Bruce Wallacs  573-289-2665, bruce@bocojo.com (?), email blast

Target Audiences
- waste management districts
- city leaders, mayors
- county commissioners
- rural school district administrators and school boards