Missouri Environmental Literacy Advisory Board

A network of organizations, agencies and businesses working to advance environmental literacy in Missouri.


This work is supported by a grant from the U.S. EPA


Header Picture Captions: Left to Right: Friends of Rock Bridge Memorial S.P. Nature Detectives, Summer 2010; Academie Lafayette, Kansas City, Stream Class; Sustain Mizzou Green Team recycling at an MU home football game, Columbia. If you have pictures of your students learning aout or working in the environment (with permissions) send them to weaverjc@missouri.edu and we will post them.

MELAB Work Group: Messaging/Stewardship

March 13, 2012 Meeting Notes

#1 Marketing – Call to Action

Co-Chairs – no one for now, check in a few months

Participants – Gloria Cohen (St. Louis Co. Health), Barbara Lucks (Springfield), Andrea Kliethermes (DNR), Randy Maiez (Boeing), Emily Webb (Girl Scouts NW Missouri), Faye Walmsely (NPS)

Need – consistent message, emphasis on inter-connectedness of economy, health, education and quality of life, a message that answers the question “so what”

Outcomes – people want to fix the problems of the environment

Measurable Results –

Plan – what resources are available

#3 – Stewardship in Everyday Life

Co-Chairs – Susan Flowers, Glenda Abney, Debbie Brunner

Participants – Glenda Abney (MO Botanical Garden), Debbie Brunner (DNR) Teresa Chase (UFS), Freida Ervazi (Lincoln University), Susan Flowers (Wash U.), Anita Randolph (Audubon and Missouri Votes Conservation), Dave Stous (River Relief), Brad Walker (MO Coalition for the Environment)

Need –value and understanding of Missouri’s natural resources and landscapes, knowledge of human impact, motivation to take action

Expected Outcomes – sustainability, wise use and no waste; more protected, present restored landscapes and natural resources; more environmentally literate citizenry; more Missourians involved in environmental actions

Measurable Results – memberships in conservation organizations; donations to conservation efforts; acres restored or protected; participants in programs; assessment (need adult….); pro-environmental legislation

Plan – find/leverage existing federal funds; outreach events and programming; tax write-offs for donations to conservation organizations; tracking participation, membership; we all work together and are proud of our natural resources and state and citizens so we value experiences – add # impacted to all; do our outcomes/results/plans/ still fit the name?; cause and effect? How to educate to show how bad we already are but then make it digestible as to how to be involved; how to value that info through kids >> value how they learn and incorporate that using gaming, social media

November 13, 2012 Meeting Notes

Jamie Cleaver, Gloria Cohen, Ethan Duke,  Faye Walmsley
Combined these two groups for this meeting
Vision – To Encourage all Missourians to participate in the outdoors and increase knowledge and connection to resource meanings to create the desire to become stewards

Goals Brainstorming

  1. Statewide focal point/clearing house organized by zip code
  2. Regional focal point/clearing house organized by zip code
  3. Encourage youth organizations to participate
  4. Outdoors is not scary
  5. Lobbying elected officials
  6. Fundraising
  7. Media likes partnerships
  8. Advertise VIP (volunteer) opportuntiies >  stewardship #5 partnerships
  9. Change values – shared cultural ethic
  10. Get organizations together for common gols
  11. Networking – word of mouth
  12. Shift perception from public-environmentalits aren’t scary. Change the norm
  13. Research needed for clearing house – continuing thing
  14. Quarterly newsletter
  15. Encourage schools to become a green ribbon school
  16. Encourage green ribbon schools @ state level


  1. Activites taken back to organization and have them do the activity (i.e. recycling, stream teams, gardening, create school trail, bird feeders, etc. )
  2. Educate teachers on programs available
  3. Workshops for teachers
  4. Citizen action with families – communities get together
  5. Partnerships > marketing # 8 Advertise VIP (volunteer) opportunities
  6. On-going VIP (volunteer) commitment in short bursts
  7. Seniors to youth connections in EE programs
  8. Demographic info needed for balanced approach
  9. Schools take ownership

Goal 1: Encourage people (all) to actively participates in our environmental education project activity and take ownership to make change toward stewardship
Strategy 1: Form partnerships with common goals – networks
Strategy 2: Gathering information and programs and consolidate
Strategy 3: Develop clearinghouse

Goal 2: Encourage all EE organizations to have a common voice for stewardship and environmental literacy in our political process as well as schools
Strategy 1: Facilitate discussions and thoughts (among organizations) to draw their own conclusions toward stewardship

November Follow-up Discussion

Jan Weaver -

Just wanted to follow up on last week's MELAB meeting with a few questions to keep the discussion going.

1.What can be measured over time to show that environmental stewardship is increasing in Missouri? Forbes magazine did a green states story in 2007. Here is the link http://www.forbes.com/2007/10/16/environment-energy-vermont-biz-beltway-cx_bw_mm_1017greenstates.html. They used carbon footprint, air quality, hazardous waste, policy initiatives and a couple of other criteria MO was 41 out of 50. Better Homes and Gardens did a similar ranking for cites in 2008 using air and watershed quality, mass transit use, power, use, farmer's markets, green buildings, etc. Here's the link http://www.countryhome.com/greencities/index.html. Scores: Columbia (100), Jeff City (151), Springfield (187), Kansas City (188), St. Louis (191), St. Joseph (249), Joplin (263). There are other measures, like visits to state and national parks, recycling rates, solid waste. It just needs to be data that someone else is already collecting and will continue to collect, and data that reflects stewardship values. List your ideas below and I will see if I can find the data.

2. What behavior tells you someone is not a good steward? Kind of the reverse of the one above, but thinking about the problem from two different perspectives would be helpful. When you see someone doing ____________________________ you feel like there is still a lot of work to do.

Ethan Duke - November 25, 2012

Here are few short responses. The problems seem quite obvious and the measures seem decent. The results, however, reveal a sad trend and make me feel like it is a losing battle. We'll keep spreading the word and educating with the hope that results from surveys such as these can provide a more effective and focussed approach.

Question 1. A measure of households and businesses that recycle.

Question 2.

1.) Not recycling
2.) Driving vehicles that are not fuel efficient and reflect a sense of status rather than practical use.
3.) People who have outside cats.

Jan Weaver -